The Israel Premier Tech cycling team, which had become the focus of pro-Palestinian protesters at road races this season, said on Thursday it is changing its name to "NSN Cycling Team." After the Vuelta, the Canadian multi-national Premier Tech called for the team to change its name and adopt a n... Read more
Yahoo! News - Nov 20
Anyone remember “new” Coke? Sometimes the effort to rebrand doesn't go the way it was intended. The world's leading soft drink company found that out the hard way. Read more
Postandcourier - Sep 06
President Donald Trump will follow through on his plan to revert the Department of Defense back to its former name, Department of War. Trump plans to sign an executive order on Friday to rebrand the Department of Defense, a senior administration official told Politico. Trump has said he wants a m... Read more
Raw Story - Sep 04
The Trump administration's plan to begin rebuilding Penn Station in 2027 doesn't officially involve a rebranding — though Transportation Secretary Sean Duffy was coy when asked Wednesday about the possibility of a "Trump Station" in midtown. Read more
New York Daily News - Aug 27
MSNBC has started to move out of 30 Rock and into a temporary home known internally as “summer camp.” Read more
Adweek - Aug 18
