Analysts tell the Daily Mail they're not convinced the move will help boost the business. Read more
Mail Online - Dec 17
Our Thanksgiving plans fell through this year, so we turned to an old friend that has grown sketchy in recent years: Cracker Barrel. Read more
The Washington Times - Dec 14
AMID a major sales slump, Cracker Barrel is pivoting once again following an unsuccessful rebranding effort that sparked major controversy among fans. The American restaurant chain is rolling out a new limited-time promotion as it works to address sales and revenue hits stemming from backlash ove... Read more
The Sun - Dec 11
Cracker Barrel shareholders kept CEO Julie Felss Masino despite a logo backlash hurting sales, but voted out board member Gilbert Davila. Read more
Tmj4 News - Nov 22
Cracker Barrel shareholders spared CEO Julie Felss Masino after a branding crisis that wiped out hundreds of millions of dollars in value. Read more
New York Post - Nov 20
Cracker Barrel Old Country Store is trying to win back customers with football-themed promotions and returning seasonal favorites after traffic dropped 8% following its logo controversy. Read more
Fox News - Oct 05
Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money." Read more
Fox Business - Oct 04
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. Read more
New York Post - Oct 03
The chain's boss essentially begged its customer for forgiveness. Read more
Thestreet - Sep 24
Benzinga examined the prospects for many investors' favorite stocks over the last week — here's a look at some of our top stories.Wall Street posted record-high closes after the Fed's first interest-rate cut of 2025 and news that Nvidia (NASDAQ:NVDA) will invest $5 billion in Intel (NASDAQ:INTC).... Read more
Benzinga - Sep 20
