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TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform
TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform

TikTok is reportedly pushing deeper into short-form entertainment by rolling out in-app "Minis" that let users binge micro dramas without leaving the platform.TikTok Brings Micro Dramas In-HouseTikTok has quietly added a Minis section featuring mini games and mini drama apps — bite-sized, mobile-... Read more

Benzinga - Dec 27
CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race
CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

Global and local content companies in India want to use micro dramas to hook the audience to their platforms Read more

Cnbc - Nov 20
SAG-AFTRA Addresses Burgeoning Micro-Drama Trend With New Verticals Agreement
SAG-AFTRA Addresses Burgeoning Micro-Drama Trend With New Verticals Agreement

While the WGA recently told members that work on verticals or micro-dramas — the latest trend that is providing a lifeline to fledging actors and entry-level scribes — is covered by the minimum basic agreement, SAG-AFTRA today announced a new Verticals Agreement. The guild called the deal “a prom... Read more

Deadline - Oct 14